The MAXIS Global Benefits Network's Global Forum 2024, with the theme “The Power of Partnership” in the health insurance sector, took place in Lisbon, Portugal, from September 23 to September 26, 2024. The forum saw the participation of 61 countries, including CEOs, regional and area directors from around the world, and members of the Maxis Pool from five continents. Baoviet Insurance – Health Insurance Division is one of the Maxis Pool members honored to participate in this forum.

At the event, Baoviet Insurance proudly received the Global Champion Award for its CSR program – the insurance company's responsibility towards society and the community. The award was based on Baoviet Insurance’s practical community responsibility activities. In addition, Baoviet Insurance was highly recognized by the organizing committee for its submission on the theme of “Innovation” in health insurance. This entry was nominated as one of the top three countries competing for the Champion Award in the innovation category. This award creates a foundation for new collaborations and increases trust among global customers in Vietnam.

The event was professionally organized and concluded successfully with many meaningful activities that delivered high core value. Through its participation and achievements, Baoviet Insurance left a positive and impressive image of Vietnam and its people in the hearts of the attendees.

MAXIS is one of the largest Global Benefits Network pools/captives in the world, specializing in health insurance and employee benefits (EB). Globally, there are four major organizations in the global health insurance sector, including MAXIS, Generali, Zurich, and Allianz.

The main content of the forum included updates on the MAXIS network and its global position in 2024, top future risk trends leading up to 2030, as well as key benefit products such as: mental health support; maternity, child, and family care; and support for women approaching middle age. Additionally, the event addressed trends in digital transformation, AI applications in health insurance, and the creation of flexible health insurance products suitable for all. The forum also highlighted the growing need for care and solutions for critical illnesses, such as cancer.

During the forum, there was a direct exchange between global regional directors and MAXIS Pool members, with the goal of discussing and developing strategies for attracting new customers in MAXIS’ local markets worldwide. This is one of the critical objectives for MAXIS Pool members to increase revenue and expand scale.